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How to get in the media
Through the media, you can influence opinion formers and decision-makers and tell more and more people about trade justice. One of the best ways of getting attention is by telling stories of individual campaigners.
Look out for local stories about particularly young or old campaigners, or people who will travel long distances, or travel by creative or challenging means.
See below for a sample press release or contact a member organisation for advice
(click here). Send your press release to local newspapers, radio and television stations, and remember to follow it up with at least one phone call, highlighting 'the local story'.
If you have a local story that may help the Trade Justice Movement to attract interest in the lobby, please email
localstories@tjm.org.uk .
Sample press release:
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AMBRIDGE CAMPAIGNERS HEAD TO LONDON FOR TRADE LOBBY
Members of Ambridge Trade Justice group are heading to London to join a mass lobby of Parliament on Wednesday 2 November, calling for trade justice not free trade. They will be joining thousands of
MAKEPOVERTYHISTORY campaigners meeting their MPs to ask for trade rules to be changed in order to reduce poverty around the world.
Over 600,000 people in the UK have already cast a Vote for Trade Justice in a special ballot calling on the Government to support fairer trade rules. Trade justice is one of the key demands of the
MAKEPOVERTYHISTORY campaign. Millions watched as the G8 leaders failed to deliver the necessary changes needed to bring justice to the world's poor in July.
Ambridge campaigner Usha Gupta said:
"We are taking part in the mass lobby so we can tell Fiona Bloggs MP that the Ambridge constituency expects the UK Government to take the lead at the forthcoming World Trade Organisation meeting by helping to rewrite world trade rules to benefit poor countries, respect workers' rights and protect the environment. We want Fiona Bloggs MP to know that we are concerned about the impact of unjust trade rules on the world's poorest people - and that while these rules continue we cannot make poverty history."
The mass lobby will build on the unprecedented public mobilisation around the G8 summit in July.
Ends
Contact: Usha Gupta, daytime tel: 888 8888, mobile tel: 77777 777777
Notes for editors:
- The Trade Justice Movement (www.tjm.org.uk) is a coalition of more than 70 UK
organisations, including campaign groups, trade unions, faith groups, environmental and development
organisations, with a combined membership of over 9 million people. It is part of
MAKEPOVERTYHISTORY (www.makepovertyhistory.org) - an unprecedented coalition of more than 500 organisations calling for trade justice, drop the debt and more and better aid.
- The Trade Justice Movement Mass Lobby of Parliament in June 2002 was the largest-ever parliamentary lobby. It was followed by the biggest lobby of MPs in their constituencies ahead of the last World Trade Organisation
(WTO) Ministerial Meeting in 2003. In April 2005 over 25,000 people filled Whitehall at an all-night vigil.
- The WTO holds its sixth Ministerial Conference in Hong Kong from 13 to 18 December 2005. The EU represents the UK as a trading bloc with a common trade policy.
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